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How Can You Create a Loved Brand? Tell the Story! A student, Billie S., found this video for a class assignment. It provides interesting insights into the power of a brand’s story and it’s impact on creating a profound customer connection. In addition to branding lessons, there are also important insights into successful management, ...…
How to Use Microsoft Paint to Create Graphics Do you ever need to do minor graphic work, but don’t have the cash or time to hire it out? Well, there are some tools you probably already have on your computer that will let you do some basic graphic work. One of these is Microsoft Paint ...…
Blue Ocean Strategy? What’s That, You Ask? Great question. Blue Ocean Strategy is a book that quickly shot onto the business strategy must-read list. The basic premise is that profitable strategies can sometimes be hidden. Getting locked into head-to-head competition is not the only, nor often the most profitable, way to go. Instead, creative companies ...…
What are the Five Competitive Forces? Michael Porter, a Professor at Havard University, created a famous framework he calls ‘the five competitive’ forces. It is a central concept used in modern business strategy. Take a look at this video for an introduction. Pause and jot down the five forces when he mentions them and ...…
Where Do You Look? Headlines, Color, Photos? Ever wonder what attracts the most attention on a page or a website? How can we even find the answer to this? These two videos below provide a glimpse into the world of “eye tracking.” Video 1 In the first video, pay close attention at the end. Something ...…
Social Media? Does it Really Matter? Unless you’ve been in a coma the last few years, you’ve probably heard of something called YouTube, Facebook and social media. But, do you really know the impact it is having on us? Watch this eye-opening video to find out. …